Privacy Policy

At ROOTS WINE COMPANY (ROOTS), we recognize and respect our customers' privacy. We diligently protect the trust you have placed in us. We have developed a Privacy Policy to assure you that the information collected about you is only what is needed for conducting business and offering products and services that might be of interest to you.

By using this site, you agree to the terms of this Privacy Policy. Should you submit information to ROOTS’ website, you are consenting to the collection, use, and disclosure of that information in accordance with this Privacy Policy.

ROOTS collects information you knowingly and voluntarily provide to us, such as information you provide when signing up to receive e-mail alerts, completing a survey, or when asking us a question or providing feedback. This information may be personally identifiable information (i.e., name, address, telephone number or e-mail). You will be informed what information is required and what information is optional.

Roots Wine Company’s website is not intended or designed to attract people under the age of 21. We do not knowingly collect personally identifiable information from visitors in that age group.

When you visit ROOTS’ website, certain anonymous information may be passively collected through the use of cookies, Internet tags, or other navigational data collection including log files, server logs or clickstream. Your Internet browser automatically transmits to our websites some of this anonymous information, such as the URL of the website you just came from and the Internet Protocol (IP) address and the browser version your computer is currently using. You may set your computer to notify you when a cookie is sent, or to refuse cookies, but refusing to accept cookies may not allow certain features of our websites to work properly. Remember, the only personally identifiable information ROOTS collects is the information you voluntarily provide.

ROOTS will not sell or rent personally identifiable information to any third party for any purpose. Roots Wine Company may use the services of a third party to provide ROOTS with support services in connection with our websites and such parties may, from time to time, have access to your personally identifiable information to enable them to provide those services to ROOTS.

ROOTS uses personally identifiable information only for the purposes for which you provide it. In addition, ROOTS may use collected information, both personally identifiable and anonymous, to improve the content of our websites, to customize our websites to your preferences, to communicate information to you (if requested), for our internal marketing and research purposes, to analyze statistics and trends, and for any other purpose specified. ROOTS is committed to protecting the security of your personal information. ROOTS takes reasonable steps to protect your information as you transmit it to our site and to protect such information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. Please keep in mind that no Internet transmission is ever completely secure or error free, and ROOTS cannot be responsible for breaches of security beyond our reasonable control.

Links to Other Websites

ROOTS’ website may contain links to third-party websites as a service to you. Please note that this Privacy Policy does not apply to such third-party websites.

We may contract with third party marketing companies to serve advertisements on our behalf across the Internet. They may collect non-personal information about your visits to our website, and your interaction with our products and services. They may also use non-personal information about your visits to this and other websites to target advertisements for goods and services. These targeted advertisements may appear on other websites that you visit. The anonymous information is collected through the use of technology such as Cookies and Web Beacons, which are industry standard. No Personally Identifiable Information (“PII”) is collected in this process. You may opt-out of the use of your information for tailored advertising purposes.  To learn more about the use of this information or to choose not to have this information used by our third-party advertising partner by opting out, please visit the Network Advertising Initiative by clicking here. http://www.networkadvertising.org/managing/opt_out.asp

ROOTS may occasionally update this Privacy Policy. Please review our Policy periodically, especially prior to providing personally identifiable information to us.